Color Psychology – How Colors Influence Your Choices and Feelings

Color Psychology

Color Psychology – How Colors Influence Your Choices and Feelings

What is color perception in psychology?

Although we don’t often think about it, colors have a significant impact on people. It may not be the biggest surprise, but the color of food can affect how it tastes, the color of a room can affect how you feel, the color of your clothes can affect how attractive friends and family find you – and so on.

What is Color Psychology?

Color psychology is the study of how color affects different individuals and their actions.

But before we discuss it in detail any further, there’s a one really important factor to consider, and that is culture.

The culture in which an individual is raised in can influence how they react to color – suggesting that reactions to colors can be somewhat learned. A particular color may be a sign of good luck in one culture, but a sign of bad luck in another.

In a case like this, the color is going to affect the mood of each person in different ways.

Colors play an important role in our lives, and they are an interesting piece to a puzzle of different things that influence our moods in everyday situations.

With that in mind, here are a few interesting ways in which color can affect you.

What are the psychological effects of colors?

1. Color Psychology-Colors Can Be Stimulating Or Calming

When it comes to colors, their effects can vary based on whether they are considered warm or cool.

These terms are often used in art classes, but they offer unique insight into how color can affect a person.

Of course, these statements can vary between different colors, but for the most part, there are some things in common.

What warm colors mean?

Warm colors are brighter – like yellow, orange, or red. These colors can encourage stimulation – but are sufficient in small or limited amounts. Seeing too much of a warm color can become irritating or annoying.

Color Psychology Warm

If you ever find yourself feeling tired, exhausted, or as if you’re missing a sort of spark in life, a reasonable insertion of warm colors may be the key to subconsciously brighten up your mood.

What cool colors mean?

When it comes to cool colors, they tend to be more popular when someone is looking for a peaceful and calming effect in their everyday life.

What Colours are calming?

Shades of blue and green are considered to be most restful, calming, or relaxing. The color blue represents the sky and sea- and these are the elements that naturally make us calm.

This makes it ideal for places where you may want to meditate, rest, or rid yourself from the stressful events you may have encountered throughout your day.

Calming bedroom color schemes

Blue is a very powerful color that helps encourage relaxation – making it a very good choice for bedrooms.

Green color shades

The color green has similar properties – as it symbolizes nature and serenity.

The Color Psychology of Green

There’s even some science behind green’s calming effect – research has been able to show that there is less effort needed to see the color green – thus, the muscles in the eyes don’t have to work as hard.

The Color Psychology of Purple

Purple, on the other hand, is a cool color that is most widely used to encourage creative energy and charge. It’s a mixture of red and blue, which gives it sparks of relaxation and peace – but also encouragement and potential stimulation.

2. Color Can Mean Different Things

It’s literally IMPOSSIBLE to narrow one color down to a solid meaning – and the reason for this is mainly cultural.

Most colors have multiple symbolic or cultural meanings, even if you choose to ignore the fact that certain colors will influence certain emotions or memories.

Take the color black as an example.

Color Psychology Black

When people think about the color black, they often think of mystery, death, evil, or emptiness. But the color black can also be interpreted to represent elegance or formality – such as a nice tuxedo or a sleek dress.

None of these things are wrong, in fact, they are just some of the different things that the color itself can symbolize.

Take red as another example.

Color Psychology Red-What emotions are associated with the color red?

Some people think of the color red as representing power, aggression, strength, or danger. But other individuals may look at the color red and immediately think of love, lust, passion, and desire.

It would be easy to argue that the two different meanings are on opposite sides of the symbolic spectrum.

However, in many Western cultures, the color red represents all of these things.

This makes interpreting how color affects the mood somewhat challenging because what people see in the same color can be drastically different things.

3. Colors Can Determine Buying Choices

Color Psychology is used widely by various marketing agencies, grocery stores, designers, etc. – and it’s definitely working for them.

For instance, research has shown that products or packaging with red labels will grab your attention faster.

Red is an inviting color to look at – and it works best with impulsive shoppers.

The colors orange is mostly associated with fairness or affordability.

You may find that stores offering good value will use orange to reflect their fair prices.

Green is most often used to attract individuals who are more eco-friendly.

While white is a color that implies purity– which is why most skincare companies will package their top skincare brands in white.

Purple portrays royalty or luxury, and it is also used often in the beauty industry- especially when it comes to anti-aging products. A purple box persuades people into paying a higher price – by making them think that the product has special properties.

Black is another color that’s used often- due to its portrayal of quality or sophistication. This color is most often used with high-end products but can make cheaper items seem more valuable as well.

4. Colors Can Make You More Confident And Attractive

Black and red have been found to be the staple colors of beauty and fashion across the world. They have also been voted as the colors which inspire the most confidence.

Color Psychology For Dressup

Men and women both prefer wearing black to interviews or gatherings of importance – because black gives them a boost of confidence.

When it comes to first dates specifically, women would rather wear something red – as it makes them feel more attractive.

While men will typically choose to wear something black or blue.

Interestingly, not only do men like wearing black or blue to impress women, women actually prefer those two colors the most on men as well.

Color Psychology Chart

5. Color Can Make You Eat Less Or More

Aside from affecting your mood, color can also affect your appetite. In fact, the color of your kitchen walls or dining wear can affect how much you eat!

Color psychology in Kitchen

Research has shown that individuals who eat off red plates are found to eat less food.

White plates, on the other hand, seem bigger than they really are – therefore, they encourage you to eat more.

The colors yellow and orange are also thought to influence appetite by increasing your hunger.

So if you’re looking to lose a few extra pounds, consider changing up the scenery in your kitchen.

6. Colors Can Match With Scent

It is possible for certain colors to match scents – but only in a limited or personal way.

Color Psychology For Scents

This is strange to think about as they play on various senses since we can’t see scent or smell color. However, there are many colors and scents that blend well together.

One great example of how this works is the color green. Maybe you love the scent of pine. If you want to enhance your experience with that scent, you could do ‘essential oil’ aromatherapy, in a room painted green.

Of course, the way these combinations enhance mood will vary from person to person, but it’s certainly worth a try.

7. Colors Can Encourage Feelings Of Happiness

Certain colors tend to naturally encourage happiness more often than not. These are not strict rules when it comes to the effects of color though, so think of them more like guidelines.

With that said, when it comes to colors that a naturally encourage happiness, blue is actually at the top of the list.

There is no other color that seems to get such universal love across gender and cultural lines. So it shouldn’t be surprising that blue is a potentially happy color!

Green has been found to be the second favorite color among men – and the third among women.

Yellow is another color that encourages happiness- hence the easy association with yellow is.

So, friends, these were seven points to know about Color Psychology – How Colors Influence Your Choices and Feelings.

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